DON'T SETTLE FOR CONVENIENCE
WHEN IT COMES TO THE SOUND OF YOUR MUSIC
I'm lucky, having worked for great men, pioneers of music and high end audio.
I write about music and hi-fi for Positive Feedback & The Daily Swarm. I've worked my ass off building a solid readership over the years.
Here's part of the reason....
Catching Elephant is a theme by Andy Taylor

Digital Release: 6/13
Physical Release: 7/3
I love when I receive an album for review that challenges my descriptive abilities. My initial encounter with Beak’s latest effort: » was such a thrilling sonic experience that I had absolutely no idea how to encapsulate the sound. I’m a dedicated Portishead fan, so I’ll admittedly check out anything Geoff Barrows does artistic. That band had the same effect on me years ago, when terms like “trip hop” were the catch phrases of the day. I didn’t know what to make of their gloomy, pounding basslines and Beth Gibbons sumptuous yet desperate lyrical delivery but it grabbed me so deeply I must have listened to Dummy (their universally recognized classic) over a hundred times within the first week of purchasing that damn album. Now I’m not saying » (a smartly chosen non-search engine-able album title by the way) is groundbreaking like Dummy, but I’m mesmerized by this album.

I‘ve been holding the SONOS brand up as an example of what an audio company needs to do in order to have greater impact since my What is the Future of the High End essay series started in 2009. I was impressed with their brilliant marketing strategies; aiming their products at the music-buying masses by way of advertising in music mags such as FADER, Under The Radar, and Filter. They began to reach outside the already-converted. A few years later, and their products are sold in monster retailer Target as well as Magnolia Hifisatellite stores located within Best Buy. Their brand has gained incredible momentum and it’s been a sincere pleasure watching them grow. I’ve been a SONOS devotee since I reviewed their ZP90 player for Sonic Satori in The Daily Swarm.com. Naturally, when I received invitations to two parties last week at the newly constructed SONOS Studios I was eager to find out what was going on there.
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Questloves destroying it on the decks. @sonos knows whats up. #sonosstudio throwin a DOPE party