DON'T SETTLE FOR CONVENIENCE
WHEN IT COMES TO THE SOUND OF YOUR MUSIC

I've worked for great men, pioneers of music and high end audio. I'm honored and grateful that I learned so much from them.

I write about music and hifi for The Daily Swarm, Positive-Feedback.com, and Big Black Disc (vinyl blog). I've worked my ass off building a solid readership over the years....

Here's part of the reason....

 

One of the 1st people thru The XX art/audio installation at @SONOS Studios ! WAS GREAT #sonos #sonosstudios #thexx

One of the 1st people thru The XX art/audio installation at @SONOS Studios ! WAS GREAT #sonos #sonosstudios #thexx

Warpaint ROCKIN IT @SONOS Studios, droppin classics like a Tribe a Called Quest and newiez too. NICE… #sonosstudios #Warpaint #sonos

Warpaint ROCKIN IT @SONOS Studios, droppin classics like a Tribe a Called Quest and newiez too. NICE… #sonosstudios #Warpaint #sonos

Party goin DOWn at The xx curated exhibit @SONOS Studios!! SWEET SOUNDS #sonosstudios #sonos

Party goin DOWn at The xx curated exhibit @SONOS Studios!! SWEET SOUNDS #sonosstudios #sonos

This is going to be a SICK show @SONOS Studios in LA w/ Dum Dum Girls!! Goto www.sonos.com/studio and you can sign up and possibly be invited!!

This is going to be a SICK show @SONOS Studios in LA w/ Dum Dum Girls!! Goto www.sonos.com/studio and you can sign up and possibly be invited!!

Nobody Walks film screening @SONOS Studios in LA was Fantastic!  Sound is a MAJOR character in this film (the art of recording organic sounds via directional mics, and manipulating them, part of it) and everybody is believable (as their characters).  SOLID performances, great story!    

Nobody Walks film screening @SONOS Studios in LA was Fantastic!  Sound is a MAJOR character in this film (the art of recording organic sounds via directional mics, and manipulating them, part of it) and everybody is believable (as their characters).  SOLID performances, great story!    

SONOS Studios Throws Killer Parties - and They're All About the Music

I’ve been holding the SONOS brand up as an example of what an audio company needs to do in order to have greater impact since my What is the Future of the High End essay series started in 2009. I was impressed with their brilliant marketing strategies; aiming their products at the music-buying masses by way of advertising in music mags such as FADERUnder The Radar, and Filter. They began to reach outside the already-converted. A few years later, and their products are sold in monster retailer Target as well as Magnolia Hifisatellite stores located within Best Buy. Their brand has gained incredible momentum and it’s been a sincere pleasure watching them grow. I’ve been a SONOS devotee since I reviewed their ZP90 player for Sonic Satori in The Daily Swarm.com. Naturally, when I received invitations to two parties last week at the newly constructed SONOS Studios I was eager to find out what was going on there.

PLEASE READ MORE HERE

@SONOS Studios Throws Killer Parties & They're All About the Music by Michael Mercer

I've been holding the SONOS brand up as an example of what an audio company needs to do in order to have greater impact since my What is the Future of the High End essay series started in 2009. I was impressed with their brilliant marketing strategies; aiming their products at the music-buying masses by way of advertising in music mags such as FADERUnder The Radar, and Filter. They began to reach outside the already-converted. A few years later, and their products are sold in monster retailer Target as well as Magnolia Hifisatellite stores located within Best Buy. Their brand has gained incredible momentum and it’s been a sincere pleasure watching them grow. I’ve been a SONOS devotee since I reviewed their ZP90 player for Sonic Satori in The Daily Swarm.com. Naturally, when I received invitations to two parties last week at the newly constructed SONOS Studios I was eager to find out what was going on there.

PLEASE READ MORE HERE IN POSITIVE FEEDBACK


Sonos Masters Wireless Audio, and Perreaux Does the Job with Style...

PLS check out my latest Sonic Satori column at The Daily Swarm.com!! This month I cover a terrific wireless system by Sonos, and an integrated amplifier from Perreaux Audio in New Zealand that looks and sounds modern (w/ a classic approach).