I've been holding the SONOS brand up as an example of what an audio company needs to do in order to have greater impact since my What is the Future of the High End essay series started in 2009. I was impressed with their brilliant marketing strategies; aiming their products at the music-buying masses by way of advertising in music mags such as FADER, Under The Radar, and Filter. They began to reach outside the already-converted. A few years later, and their products are sold in monster retailer Target as well as Magnolia Hifisatellite stores located within Best Buy. Their brand has gained incredible momentum and it’s been a sincere pleasure watching them grow. I’ve been a SONOS devotee since I reviewed their ZP90 player for Sonic Satori in The Daily Swarm.com. Naturally, when I received invitations to two parties last week at the newly constructed SONOS Studios I was eager to find out what was going on there.
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