If I see or hear about another seminar at a Hi-fi convention that’s supposedly addressing “how to attract the youth” into Hi-fi culture without involving the youth in the discussion, I’m going to puke. The answer is very simple, and one we have been addressing here at PF for quite some time. If you can’t figure out how to bring the younger demographic into the fold, then step outside this little fuckin’ niche and take a big look around! See where that demographic lives, where it congregates, shops, eats, meets their friends, goes dancing, buys records, anything that can be attributed to high fidelity. We’re living in a world where, despite how you feel about it, we’re surrounded by more music than ever before. Even our phones play music! Think about how many ring tones you hear daily, outside in the real world, where phones don’t even sound like phones anymore! Sure, there are exceptions, but most people have customized their ringer because it expresses their personality. Shit, practically every gadget in the pocket of today’s youth plays music, stores music, and creates music!
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